The group is venturing into Paddy/rice business for income generation. In harvest season, paddy can be purchased at affordable price by the SHG members. The SHG group members will boil it and convert it into Boiled price and sell it an a market. The group members earn an profit margin of 16%.The Group has assured market and income from this venture.
1. Technology – Traditional rice boiling methods and groups has sufficient knowledge of this method.
2. Market – Assured market, as rice is a staple commodity and the group members will be able to earn the minimum support income.
3. Credit – from Micro Credit bank of Friends of MSSRF for Rs.90, 000(Rs.50,000 from this bank)
4. Management – Continuous facilitation is being provided by MSSRF.
