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Information Education Communication

The Information, Education, and Communication Programme Area builds sustainable livelihood of marginalised rural communities through transfer of knowledge-economy capabilities, use of best-fit information and communication technologies.

Vision: The vision of IEC is sustainable development through knowledge empowerment.

Mission: The mission of IEC is to facilitate a participative and developmental relationship between science, society, and technology to reduce the knowledge divide by fostering knowledge revolution.

Prof. Swaminathan, outlined the 5 Cs of a robust, interactive, rural knowledge architecture:

  • Reliable and affordable Connectivity,
  • Contextualized and dynamic Content,
  • Capacity building of rural core competencies,
  • Convergence of all actors of knowledge connectivity and
  • Community owned sustainable Care and management of the knowledge centres in line with the principle of Antyodaya

Since 1998, the action platforms of Village Resource Centres and Village Knowledge Centres (VRC-VKCs), integrate the 5 Cs of rural knowledge architecture, and disseminate locale-specific, demand-driven, timely and authenticated content, to empower communities. Such a knowledge ecosystem restores greater control over decision making to communities, and facilitates risk reduction, self-generative social mobility, and economic prosperity of communities.

In 2003, VRCs-VKCs metamorphosed into a broader umbrella of programmes – Jamsetji Tata National Virtual Academy for Rural Prosperity (NVA) which encompasses VRCs and VKCs, NVA Fellowship Award, and Grameen Gyan Abhiyan (GGA).  The goal of the NVA Fellowship Award is to bestow recognition on grass-roots professionals who share their wealth of pragmatic experience, knowledge, and traditional wisdom, to build community livelihoods.

In 2004, the VRC-VKC programme paved the way for the “Mission 2007: Every Village a Knowledge Centre” rechristened in 2007 as Grameen Gyan Abhiyan (GGA). The GGA is a national level multi-stakeholder network purposed to be a platform for sharing knowledge and aggregating learning among ICT stakeholders.  

This programme actively collaborates with other programme areas of the Foundation to deliver knowledge-based services for sustainable development.