Smart Food’ Millet communication strategy wins award
February 06, 2017: ‘Smart Food’ a concept to create demand pull for millets has been awarded an international ‘Launch Food’ Innovation award. The innovation, a global recognition means that this innovation is one of the 11 selected out of 280 entries from 74 countries. The ‘Smart Food’ concept initiated and spearheaded by ICRISAT, involves creating a communication strategy to increase millet consumption through various innovative approaches including emphasizing health and environmental benefits of millets. The Indian Institute of Millet Research and MSSRF have been key partners in the run up to developing and possibly implementing this strategy.
MSSRF has been one of the institutions, brainstorming and working with ICRISAT on the concept for over two years. Ms. Joanna Kane-Potaka, Director Strategic Marketing and Communication, ICRISAT hopes this award will further strengthen the partnership with IIMR, MSSRF and SEWA to pave the way for field-level implementation.
M S Swaminathan Research Foundation (MSSRF) established in 1988 is a not-for-profit trust. MSSRF was envisioned and founded by Professor M S Swaminathan, agriculture scientist with proceeds from the First World Food Prize that he received in 1987.