Following the UN Conference on the human environment held in Stockholm in 1972, June 5 of every year is observed as a World Environment Day. Each year a sharp focus is given to the objectives of the day. This year’s theme is Go Wild for Life and the aim is to stimulate interest in all species under threat and promote zero tolerance for the illegal trade in wildlife. In our country, such precious wildlife like the one horned Rhino and the Tiger are endangered because of their value in Trade. Wildlife conservation will be possible only if there is concurrent attention to education, social mobilization and regulation. Regulation alone will not be adequate unless it is supported by community interest and action. The one horned Rhino population in Assam and neighbouring areas is going down because of the hunting of the Rhino just for the sake of selling the horn. It was Lord Buddha once said that all life is precious and every component of life has significant economic and spiritual value. For example, Buddha pointed out that the tree provides shade even to theman who comes to cut it, thus showing the power of unilateral love. Go wild for life is the best method of spreading harmony through unilateral love. Punishments alone will not result in the desired impact. This is why regulations have to be accompanied by education and group endeavour.
M S Swaminathan Research Foundation (MSSRF) established in 1988 is a not-for-profit trust. MSSRF was envisioned and founded by Professor M S Swaminathan, agriculture scientist with proceeds from the First World Food Prize that he received in 1987.